Authenticity Smokes

Authenticity is like charisma -- if you have to say that you have it, then odds are you don't. And so I can't imagine that Brooklyn's hipster vanguard is going to fall for a target-marketing campaign from Camel cigarettes:

The marketing campaign promises its customers will earn “serious street cred” for trying the Williamsburg brand, and noted that Camel met with some “modern-day pioneers” with “lighthearted angst and rebellion” in the neighborhood to try the brand out. Company spokesman David Howard said the marketing campaign was movitated by one thing: Helping hipsters to understand that Camel fits their way of life.

Except there's one old-timer in the nabe who hopes Camel succeeds:

"I hope all these kids buy them, smoke them, and get cancer," Joe Valle, 52, tells the Post of Camel's new Williamsburg-hipster-branded cigarettes. "They ruined this neighborhood, so I hope the cigarettes ruin them." 

(via the handcaper)