Everything is Authentic

Andrew MacLeod of Ottawa sends me a link to an investment management company called Horizon One and wonders if authenticity has jumped the shark. As he points out, the list of adjectives describing the company include "focused", "responsible", and -- you got it -- "authentic". Excuse me, are those profits authentic?

Meanwhile, in New York this week we're missing the Gourmet Latino Authentic Dining Week. The most promising is the restaurant Centrico, which is offering a "Pre-hispanic menu". I love the idea of "pre" as an authenticity-modifier. Things certainly were more authentic, pre-indoor plumbing.