When Memes Collide
The Consumerist reports on a story from Details by Adam Sachs arguing that "artisanal" manufacture has replaced "organic" as the label of choice for the socially conscious consumer. He argues that it stems from a combination of "anti-bling" attitudes, economic uncertainty, and a simple desire for higher quality. I would say that it is more like just another crank in the ratchet (organic --> local --> artisinal) of conspicuous authenticity.
Speaking of: the NYTimes heds a blog post on the arrival of new Jeffery-West shoes with the phrase "Rebel Sell", and in the last graph draws the obvious connection between The Rebel Sell and The Authenticity Hoax:
“Our shoes are for hell-raisers and the fiercely individual,” West says. “New York guys are typically very traditional, but that’s changing — people really want genuine quality and something authentic.”