Hefner drinks stoli, creeps out entire planet

Stolichnaya, the vodka for douchebags, has hired ur-douchebag Hugh Hefner as the first celebrity pitchman in its "Would you have a drink with you?" print and tv campaign. It is hard to understand just what Ogilvy & Mather thinks the audience for this could be. Hefner? Playboy? I mean, if you're really trying to creep out your consumer base, why not get someone like Dov Charney?

Watch this, then take a long shower: