Status Anxiety in the West Village

From the NYT write up today of the Jack Spade store, which is so painfully twee it makes your teeth hurt:

Jack Spade is a brand for would-be would-be’s, which you wear to let others know that while you don’t come from privilege, and you don’t wish to appear as if you do, you wish to let people know that you could play the role if you wanted, which you do not.

Naturally.