Entries in authenticity (32)

Monday
Jun032013

Why Rob Ford is the Amy Winehouse of Canadian politics

They tried to make me go to rehab but I said 'no, no, no' — singer Amy Winehouse, before dying of alcohol poisoning.

"Everything's going fine" — Toronto mayor Rob Ford, last week, after a bunch more staffers resigned. 

By now it is pretty clear that whatever else he may be, Toronto mayor Rob Ford is a very sick man. He suffers from any number of pathological cravings, obsessions, and addictions, from food to sex to booze to whatever else. And like all addicts, he has more than his share of enablers — people who helpfully pave his road to self-destruction even as they pretend to be acting in his best interests.

I’m talking about the innumerable pundits and reporters and fly-by-night political commentators who have spent the better part of the last three years telling everyone who would listen that Rob Ford’s vices are actually virtues, that his addictions are features, not bugs, and that the Unique Selling Proposition that the mayor uses to keep Ford Nation barking at the moon is the fact that he’s “authentic”.

What is authenticity, and why does it matter to politics? That’s a tough question to answer in a short space — I wrote an entire book about the subject and don’t think I even really got to the heart of the matter. But like a lot of bad ideas, the cult of authenticity seems to have entered our political vernacular from the United States, where there has been, over the past decade, a growing conviction that the biggest problem with politics these days is that our leaders are not authentic enough.

The argument goes something like this: modern politics has become dominated by large political parties and their shiny, prefab leaders who are about image not substance, who speak only in sound bites and talking points, govern with both eyes on the overnight tracking poll, and who delight in breaking their promises while pretending they never made them in the first place and demonizing their opponents while purporting to take the high road. Modern politics is mass-marketed phoniness, and it is no surprise the electorate is completely alienated.

What we crave (to continue the story) is authenticity.  The American writer Joe Klein signposted the search for the authentic in his 2006 book Politics Lost, an essay about the decline of authenticity in presidential politics. Klein took his inspiration from what he called Harry Truman's "Turnip Day" speech at the Democratic convention in 1948 that confirmed his nomination for president. Coming on stage after midnight, speaking plainly, simply, and without notes, Truman challenged the "do-nothing Congress" to act upon those views they claim to endorse, and get back to work.

Klein thinks we need more Turnip Day moments, more politicians like Truman. He argued politicians need to "figure out new ways to engage and inspire us — or maybe just some simple old ways, like saying what they think as plainly as possible."

It’s a good anecdote. The problem is now every authenticity-mongering pundit wants their own Turnip Day homily with which to beat the audience into submission. The most famous variation is David Brooks’ throw-away line about how Americans always vote for the presidential candidate they would most like to have a beer with. (A principle which, if true, would see Joe Biden elected president-for-life.)

A year and a half ago, the Canadian pundit Allan Gregg delivered a lecture to the Public Policy Forum called "On Authenticity: How the Truth can Restore Faith in Politics and Government” in which he claimed that our leaders' most systematic failure is that "they have not picked up on the electorate's craving for authenticity nor adjusted their behaviour to conform to this new reality."

Gregg had his own Turnip Day homily to explain just what he's getting at. He tells a story about the night he went to see a band in a club in Manhattan when the guitar player's electric pickup broke. Instead of stopping the show to fix the guitar, the band unplugged their instruments, moved closer to one another, and performed an intimate number. "As the last chord was struck, the room literally exploded with rapturous cheering, hooting."

Gregg saw a lesson in this for our politicians. What they need to do, he suggested, is unplug from the way they've always done things and try to reconnect with the electorate. They must drop the prefab talking points designed to "conceal meaning." They need to stop claiming to be the only island of virtue in a sea of knaves. They should cancel all political advertising, and talk straight to the people, saying what they mean and meaning what they say.

And the avatar of this movement, according to Gregg, is Rob Ford, whom he describes as  "a leather-lunged, no necked, know-nothing." And in case you think that’s an insult, Gregg goes on: "In Rob Ford’s instance, his very crudeness and unrefined nature made him seem ‘real’ and signalled he was not trying to hide anything from voters." That is to say, Rob Ford won the race for mayor of Toronto because he’s authentic.

Allan Gregg is far, far, far, from the only person to have made this argument. The "Rob Ford is popular because he’s authentic" line started during the 2010 election and continues even as he fights to keep his job over allegations that he’s a crackhead. Here are some selected examples:

We've got some fascinating artifacts of authenticity on our political stage today, some good, some troubling. When Rob Ford was first elected, I stood in a public square listening to him speak, thinking, uh oh, this man is trouble for all who oppose him. Why? Because the mayor says what he means, and he doesn't give a flying fig what opponents think of him. — Judith Timson, Toronto Star, April 2013

Ford, who won by running as an unrefined, yet garishly authentic, outsider, is an outsider once more. His war against the downtown establishment - they of bike lanes and gravy trains - can now continue with renewed relish, and perhaps even success; if Ford runs again, he may well win. — Adam Goldenberg, Ottawa Citizen, November 27 2012

Christie Blatchford has written a number of columns lauding Ford for his "authenticity", and while she has made a point of saying that she regrets voting for him, she also makes a point of reminding readers why she voted for him in the first place. The key for Blatchford is not who Rob Ford is, it is who he is not: He wasn’t a part of what she calls "that soft-left ruling class” that likes to think they run Toronto. And so we get to:

Mr. Ford is surely deeply flawed. Well, so are most of us, me anyway. But, to use a modern term, he is also authentic. — Christie Blatchford, National Post, November 26 2012.

I could pile up the examples like cordwood — just Google “Rob Ford” and “authentic” and your evening will be shot — but you get the picture. The question is, what are we to make of it? How can we get any critical traction on Rob Ford when we are told, over and over again, that what looks to all the world like a serious problem with his character is actually his greatest asset?

It is tempting to rehearse, yet again, the arguments for why the desire for authenticity in politics is self-defeating, and prone to catalyzing the very problems it purports to solve. But instead I’ll try a different approach and suggest that what is being pitched as “authenticity” is actually something far more dangerous, for both the electorate and for the leader who cloaks himself in its embrace.

For starters, Ford’s supporters consistently mistake populism for authenticity. Authenticity, at its purest, represents a perfect alignment between the inner self and its outer manifestation. It describes someone who is self-contained but transparent to the world, innocent without being naive, and sincere without being cloying. Such a person, if he or she ever existed, would make an absolutely atrocious politician.

Rob Ford is not authentic. Instead, he’s just another populist. And in the current climate of North American politics, populism is just another put-on, a mask, a front, that some politicians adopt in order to seem like one of the people. In America, populists thump bibles and kiss babies and warn against commies and talk about craw fishin’ or huntin’ and talk about the Heartland and Families and the Family Farmer. In Canada, populists write books about hockey and hold press conferences at Tim Hortons and warn against commies and talk about hockey and warn about crime and defend the Family Farm and give medals to hockey players.

Again, populism is not authenticity. It’s a pose, a marketing position, a brand. And it is just as phony as any other political posture out there. Sometimes it works, as it did for Rob Ford. And sometimes it flames out spectacularly, as it did for that moose huntin' maverick mom, Sarah Palin. 

But it isn’t clear that Rob Ford is even much of a populist. About the only truly populist kite he’s ever flown is the whole stop-the-gravy-train thing, which some people thought meant he was committed to lowering taxes. As it turned out, he actually thought there was a literal gravy train at City Hall and that stopping it would fix Toronto’s finances. He’s also a bigot and pretty obviously hates the gays, and if you want to call him a populist on those grounds, you’re welcome to the term and the baggage it brings with it.

No, there’s something more basic to Rob Ford’s personality, and there’s nothing that appealing, about it: the man has zero self-control. Whether it is reading while driving himself to work, drinking at official functions, going to KFC while on a much-publicized diet, or allegedly smoking crack and hanging out with drug dealers, it is clear that Rob Ford is simply incapable of resisting temptation, delaying gratification, or otherwise acting in a manner that is in anything other than his short-term interest.

And — it is crazy that this needs pointing out — there is nothing politically or morally praiseworthy about this. In the Republic, Plato hailed rational self-mastery of the passions as the key to both personal well-being and the proper functioning of the city. A few thousand years later, Freud suggested that the control of the id by the super-ego, moderated by the ego, was the key to being a properly formed adult, and the lynchpin of civilisation. In between and since, no one has seriously made the case that rule by the passions, the id, the animal instincts, whatever you want to call it, is a viable way to run a polity of any size. More to the point, no one has credibly argued that this is any way for a grownup to behave. 

Except, that is, Rob Ford’s enablers, whose greatest fear is that Rob Ford will go to rehab and expose their ongoing support for what it really is: a dangerous and foolish egging-on of a very sick man. Which is what makes Rob Ford into less of a buffoon and more of a tragic figure. It turns Rob Ford into the Amy Winehouse of Canada.

Remember the first time you heard Winehouse singing “Rehab”? I do. I loved it.  The casual defiance, the stick-it-to-the-man refusal to go along with square society’s medicalization of boozing.  Which is weird, because I actually co-wrote a book critizing that very attitude – the studied rebellion that treats every institution, from grade school to the hospital, as part of the great conformist system of mass society.

But love it I did. We all did, for mostly the same reasons. Why should Amy Winehouse go to rehab? After all, weren’t her problems – her drinking, the drugs, the depression and the self-harming – the very font of her art, her creativity, and her soul?  “Rehab” became a rallying cry for barflies everywhere. It also showed that, despite decades of public education on this issue, we still don’t take seriously the proposition that alcoholism, drug abuse, and even depression, are actual illnesses.

Imagine if, instead of being an alcoholic, Amy Winehouse had cancer. And imagine she wrote a song called “Chemo” with the lyrics “they tried to make me go to chemo, I said ‘no, no, no’”.  Or if she had an infection, and she sang “they tried to give me antibiotics, and I said ‘no, no, no.” It would be a joke. But deep down, most of us don’t quite accept that alcoholism or drug addiction are diseases like any other. It’s self-destructive, sure, but there’s also something romantic about it.  These are not new observations: the celebration of fucked-up artists is one of the defining features of our culture. When Amy Winehouse recorded “Rehab,” she was telling the world that she didn’t buy into the notion that her drinking was an illness that needed treatment. When we bought the record by the millions and gave her a Grammy for it, we told her we agreed.

Did this popular support play a role in her subsequent death? When she sang about not going to rehab and we cheered and called her authentic, did she internalise the value system we were pushing on her?  That is, I wonder if Winehouse, like others before her and since, bought into her self-image as a messed-up singer of the blues, which made it that much harder for her to get clean.

I'm not suggesting she was simply playing a role, or that she killed herself in the name of cred, but there is a powerful looping effect in all of our identities. All identities are social constructs which get their power from being recognized by others. As a result, there is a feedback loop in our identity construction, where we internalise the norms that govern our chosen (or assigned) identities. When the norms of a given identity contain a built-in mechanism for both radicalisation and self-destruction (as they do for an identity like "messed-up singer of the blues"), it is not hard to see how it could become literally inescapable.

So then imagine you one day find yourself the mayor of one of the biggest cities in North America. You aren’t without your charms, and the people around you aren’t without political savvy. But you also have serious personal problems, which play havoc with your health, your personal life, and threaten your ability to do even the most minimal parts of your job. Yet the worse things get, the more you spiral down, the more your so-called supporters cheer you on.

What would you do? Where would you go? Who would you turn to for advice? In such circumstances, I think you would hope you could rely on someone who has known you all your life, who loves you for who you are but who knows that who you are involves habits and appetites that, unchecked, might get you and even others killed. That is, you would hope there was someone close to you who loved you like a brother.

Does Rob Ford have such a person near him? I honestly hope he does. His life almost certainly depends on it. 

Saturday
May192012

Some links for the long weekend

In blind taste test, Danish people prefer cheap frozen chicken to expensive fresh chicken.

A new ethnography of lap dancing. 

Copenhagen cuisine has entered the realm of extreme authenticity. 

Why the streets of Copenhagen are so different from ours. (Answer: Bikes)

After years of pretending to be sick to avoid military duty, young Danish men are now lying about their health problems in order to serve. 

The Authentic Brands Group manages, inter alia, the Bob Marley and Marilyn Monroe brands. 

On Romney: "What the search for authenticity should not attempt to do is serve as a kind of placeholder for character".

Artisan bagel baker sues Dunkin' Donuts for calling its bagels "artisan". 

The failure of Arab liberals:

 For al-Aswany, Eltahawy, and dozens of other liberal intellectuals, the urge to maintain “authenticity” and “credibility” in the new Arab landscape—not to mention feeding the angry Twitter mobs—trumps fidelity to liberal values any day.


Authenticity and the economy of esteem

The myth of cultural irony


Wednesday
Apr252012

"Then kablooie, they changed": How Coke lost its authenticity

Pop quiz: When did Coca-Cola stop being authentic? 

Never, you might answer. After all, as the company's own promotional material puts it,  Authentic Americana -- with all of the "happiness and uplift" that implies -- has been the core of the Coca-Cola brand ever since the first Coke was served at Jacob's pharmacy in Atlanta 126 years ago.

If you're a bit savvier, you might suppose that the day Coke stopped being authentic was the day it announced the introduction of New Coke. As it turns out, that was 17 years ago yestersday, and the CBC has posted the news story Ann Medina did a the time. 

View the CBC story here. 

It's hard to imagine now what a big deal the story was at the time, partly because it is hard to think of a contemporary parallel. Soft drinks, groceries, and other consumer-goods markets tend toward healthy competitive duopolies, while the inevitable network effects in the the tech and software industry tend to lead to successor monopolies. And it is hard to think of a contemporary product that has the myth and mystique of Coke's secret formula. (Any ideas? Send me an email).

Anyway, few new product launches have gone as badly. As this article from Fortune shows, a month after the launch of New Coke, Coca-Cola executives were still confident they had made the right decision. 

Yet Pepsi knew that something fundamental had happened: it gave its employees the day off to celebrate what it saw as Coke's gaffe. As Pepsico's Roger Enrico put it: "These two products, Pepsi and Coke, have been going at it eyeball-to-eyeball. And in my view the other just blinked." Reinforcing success, Pepsi quickly came out with a devastating ad showing a young woman wondering why Coke had abandoned her. The ad was famously written in about thirty seconds and shot in one take, and starred the actress Kim Richards (who would go on to star in Meatballs II). 

When I was in Denmark last month, I spent a day at the University of Southern Denmark at Odense in a workshop on authenticity and marketing. Over the course of the day, Soren Askegaard, a professor of marketing at the school, asked the question I posed at the very top. Most of us answered that Coke lost its authenticity when it brought in New Coke. 

But as Soren pointed out, it wasn't the changing of the formula that undermined the authenticity of Coke's brand. After all, the product's formula, however secretive, had undergone plenty of changes over the years. No, the really bad move from a branding point of view was when they introduced a new product, a variant of the original, called "Coca-Cola Classic," on July 10, 1985.

Why is this signficant? Because that is the moment when Coca-Cola became a copy of itself. It was no longer Coca-Cola, it was "Coca-Cola" or -- just as bad -- "Coke Classic". Just as no true VIP ever goes into the "VIP Room" at a bar, nothing that calls itself  "genuine", "famous" or "classic" is genuine, famous, or classic. 

On July 10 1985, Coke ceased to be a living brand, evolving organically with the changing tastes and attitudes of America. With Coke Classic the brand was put in a museum, where it remains a simulacrum of the powerful brand it once was. 

For those who are interested, here is a video of a conversation I had with Soren Askegaard the morning of our seminar:

 

 

 

Thursday
Apr052012

"Let me remind Mr. Potter that Adolf Hitler was ever so affectionate to his pet dog"

A month or so ago I wrote a column about the metaphysics of meat-eating and wondering how we, as a society, might react to the prospect of lab-grown meat products. I received a letter from an unhappy reader today:

Thursday
Jan052012

Why authenticity is bad politics, and bad for politics

(This post is an expansion of a column I wrote for the Ottawa Citizen.  I wrote this post because the limitations of a column length didn't allow me to properly address the various arguments made by Allan Gregg in his recent lecture on authenticity, to which this is mostly a reply. I still don't think I've adequately answered all of Gregg's arguments, but hopefully at least suggests the direction a proper reply might take).
 

 1. The Desire for Dave


The 1993 movie Dave is about a loveable everyman who happens to bear a remarkable similarity to the president, named Bill Mitchell. Dave is hired to impersonate the president at a public event for what he's told are security reasons, but it's really to serve as a stand-in while the president carries on an extramarital affair. Except the president has a stroke during the liaison and goes into a deep coma, so there is nothing for it but for Dave to continue to act as the president under the control of the president's chief of staff and director of comms. 

The President wasn't super popular and his wife hates him, and Dave's innocent enthusiasm is a fresh change from the cynical operator that Mitchell was. Mitchell's popularity starts to climb as President Dave visits a homeless shelter, takes on other feel-good projects, and generally acts as the anti-Mitchell. There's not need to explain the rest of the plot, the key point is this: "Dave" is the embodiment of one of the deepest desires in our culture for a leader who looks just like the current president, except he is selfless instead of calculating, innocent instead of cynical, and honest instead of deceitful. Bonus: it is even implied that Dave has a bigger penis than the actual president. 

Our culture is completely captivated by the desire for Dave, and it goes by the term "authenticity". 

2. Authenticity lost

The desire for Dave, or what we can call the search for authenticity, has been around for as long as there's been politics, which means it has probably been around forever. But over the last half decade or so, it has been elevated from a legitimate regulative ideal that serves as a check on some of the nastier tendencies of our political culture. It is now held up as the defining virtue of the political leader and the cure for all that ails the body politic. Authenticity, goes the argument, is both good politics (that is, a winning electoral strategy) and good for politics (that is, a way of regaining the trust of the public and its faith in the power of government to work for the common good). 


The American writer Joe Klein signposted the trend in his 2006 book Politics Lost, an essay about the decline of authenticity in presidential politics. Klein took his inspiration from what he called Harry Truman's "Turnip Day" speech at the Democratic convention in 1948 that confirmed his nomination for president. Coming on stage after midnight, speaking plainly, simply, and without notes, Truman challenged the "do-nothing Congress" to act upon those views they claim to endorse, and get back to work. Klein thinks we need more Turnip Day moments, more politicians like Truman. He argued that politicians need to "figure out new ways to engage and inspire us - or maybe just some simple old ways, like saying what they think as plainly as possible."

By the time the 2008 election rolled around, the authenticity meme had completely taken hold. For the most part, that election was framed as a battle between competing authenticities: Barack Obama's post-partisan and post-racial authenticity against John McCain's Straight Talk Express. Paired on the VP tickets were Joe Biden's "authentic" tendency to speak first and think later, up against Sarah Palin's moose-hunting mavericky small-town heartland authenticity. 

Four years later, the question of the supposed authenticity of  the various  Republican candidates for the nomination is once again a big issue - and it's something the candidates themselves seem happy to embrace. Here's John Huntsman in a recent NYT profile:

“I think what’s going to drive this election, really, are two things — authenticity and the economy,” Huntsman told me. “I think people have become so disillusioned by the professional nature of politics — the organizations around politicians, the way that politicians approach problem-solving, the way in which they go about their daily business. There has been very little in the way of authenticity in politics in recent years.”

My argument is that Huntsman has it wrong. The problem with politics today is not that there is not enough authenticity in our politics, it is it that there is far too much of it. The push for more authenticity fundamentally misunderstands the nature of mass politics, and contributes to the very problems it is supposed to solve.

3. Politics Unplugged

 
Like most bad ideas that come North from the United States, the authenticity craze has reached Canada in a somewhat bleached form. It doesn't dominate our political discourse the way it does in the US, but in late November, Allan Gregg -- a man with one of the most interesting CVs in Canadian public life -- delivered a lecture to the Public Policy Forum called "On Authenticity: How the Truth can Restore Faith in Politics and Government." Gregg's claim is that there is a profound disconnect between what we want from our politicians, and what we are getting. Our leaders' most systematic failure, Gregg says, is that "they have not picked up on the electorate's craving for authenticity nor adjusted their behaviour to conform to this new reality."

Gregg even has his own Turnip Day homily to explain just what he's getting at. He tells a story about the night he went to see a folk-rock band in a club in Manhattan when the guitar player's electric pickup broke. Instead of stopping the show to fix the guitar, the band unplugged their instruments, moved closer to one another, and performed an intimate number, with the two singers at one point singing directly to one another in stunning harmony. Says Gregg: "As the last chord was struck, the room literally exploded with rapturous cheering, hooting."

Gregg thinks there's a lesson in this for our politicians. What they need to do, he suggests, is unplug from the way they've always done things and try to reconnect with the electorate. They must drop the prefab talking points designed to "conceal meaning." They need to stop claiming to be the only island of virtue in a sea of knaves. They should cancel all political advertising, and talk straight to the people, saying what they mean and meaning what they say.

How would the electorate respond to a politician who took this approach? Extremely well, Gregg believes. As evidence, he cites a poll showing that three quarters of Canadians would vote for a politician who promised to be truthful 100 per cent of the time, regardless of their party affiliation. "Speaking the truth," he concludes, "is not bad politics." Even better, such an approach would be good politics, and good for politics. "For government to have the  capacity and legitimacy to make the kind of decisions necessary to deal with situations that go seriously wrong, requires trust, " he says in his concluding remarks. And he thinks authenticity is the means to that end. 

4. Is authenticity good politics?

Allan Gregg gives two examples to support his thesis that the public will respond to authenticity: The election last year of the socially progressive Muslim Naheed Nenshi as mayor of Calgary, and the election in fall 2010 of Rob Ford -- "a leather-lunged, no necked know-nothing" -- to a landslide victory as mayor of Toronto. Here's how Gregg parses these victories:


The evidence suggests that Ford and Nenshi’s very uniqueness -- and that they were not afraid to hide their uniqueness -- made them seem more authentic and believable – basically, the message these politicians sent the electorate was ... “what you see if what you get”. In Rob Ford’s instance, his very crudeness and unrefined nature made him seem “real” and signalled he was not trying to  hide anything from voters. The fact that their candidacies horrified traditional power brokers also  worked in their favour – basically, if the defenders of the status quo were afraid of them, Nenshi  and Ford must be “for the people”.  

One initial problem with this is that, in the case of Toronto at least, Gregg is ignoring the recent history of the city's politics. Rob Ford is far from the first crude, loudmouthed rightwinger to win a landslide victory as mayor -- Mel Lastman did it twice, in 1997 and 2000. So perhaps this has more to do with the city's post-amalgamation demographic than it does with any strong public craving for "authenticity". At any rate, Gregg's thesis has hardly been convincingly established. 

A more serious problem with Gregg's analysis is that he never actually defines what he means by authenticity. He opens his talk with Polonius' famous "to thine own self be true" line from Hamlet, but he does not seem to grasp the lesson of that passage. Throughout the talk, Gregg insists on treating "authenticity" as a synonym for "truth" or perhaps "honesty". But as Lionel Trilling explains in his book Sincerity and Authenticity, the significance of Polonius and the way we have internalised his message to Laertes is that authenticity has nothing to do with the truth. More precisely, it is about being true to your (idealised) sense of self, not to any external objective facts. 


It is hard to overstate the importance of this. The shift from objective facts to self-actualization marks the shift from reason to the emotions as the foundation of knowledge. The hero of a culture of authenticity is not Descartes, or Bacon, or even Hume, but Oprah Winfrey. 

It is this fundamental confusion over just what it is he's talking about that leads Gregg to confuse populism with authenticity. It's an extremely common mistake, but it's the sort of mistake that leads him to suggest that Rob Ford is a paragon of authenticity. Ford may in fact be acting "true to himself", in that he doesn't seem inclined to do the usual things we expect of politicians such as hide their antideluvian bigotry or show respect for their entire constituency.  But given that Ford is also one of the least honest, and least transparent politicians to appear on the Candian scene in decades, it isn't clear how his brand of authenticity-as-rube-populism is good for anyone, or anything. 

5. Authenticity is in the eye of the beholder

You see what I did there, in that last passage? I took someone that some people might hail as refreshingly authentic, and turned his purported virtues into vices. That is, I just wrote an anti-Rob Ford attack ad. And the reason I could get so personal against Ford is thanks to the jargon of authenticity.

Whatever else it may be, a claim to be authentic is a claim about your character, and if you choose to rest your appeal entirely on who you are -- your sincerity, your honesty, your truthfulness -- then you open yourself up to personal attacks. And why should it be otherwise? When it comes to the politics of authenticity, character assassination becomes a legitimate -- if not completely obligatory -- gambit. That is why, despite what supporters of authentic politics like to argue, the focus on authenticity may end up exacerbating the deeply partisan and negative campaigning that voters claim to find so off-putting. 

It is important to keep in mind that no one goes into public life with the intention of speaking in sound bites, breaking their promises, and demonizing their opponents. So why do they do it? For the most part, it is because they are soon confronted with the challenge of trying to communicate to millions of people under the continuous and hostile gaze of a political opposition and media that will rip them apart at the slightest misstep.The result is, inevitably, a political culture that is almost completely devoid of spontaneity or intimacy.   

What this points to is perhaps the biggest problem with Gregg's thesis, which is the very concept of "politics unplugged." The metaphor of the political sphere as something like a small Manhattan club gets it exactly wrong. National politics is more like an outdoor rock festival with two or three stages, where radically different groups of fans are mixed together to see radically different bands. Pure volume is the only means of survival in such a scenario, and any group that tried to "connect" with the audience by going unplugged would get steamrolled.

But so what? The desire for something else -- for Dave, for Turnip Day, for Politics Unplugged -- is often held up as the stance of noble idealism. It is not. What the pining for authenticity amounts to is just the desire to take the politics out of politics. If this is idealism it is of a very immature sort - there's a reason why Dave is a whimsical Hollywood comedy, not a documentary.

It's an idealism that encourages voter apathy (because "they are all liars", or because "no one speaks to my interests") and obscures this essential truth: We live in an enormous country of 33 million people with any number of deeply incommensurable conceptions of the good.

Canada is not a quaint little village, and the fact that our politicians frequently feel the need to pander to the masses, to change their minds, to break promises, and generally to do what is politically expedient and not govern according to their own idiosyncratic notion of the truth -- this is not a flaw in our system. It is its best feature. 

 

Wednesday
Nov022011

The End of Authenticity

All of a sudden, the authentic is on the outs. The first intimations came last summer, when a major marketing magazine declared that authenticity has lost its cachet. Then USA Today ran a piece pointing out that if Starbucks can call its breakfast sandwich “artisanal,” and if Tostitos can say the same thing about its corn chips, then maybe artisanal is just a synonym for mass-produced. But the last hand-forged nail was driven into the reclaimed-wood coffin recently when the New York Times published a long feature under the title, “All that authenticity might be getting old”...

That's from my latest column for The Ottawa Citizen.



Wednesday
Nov022011

Authenticity Watch: VHS 

From - where else -- the NYT.

Technological slumming -- check:

“You just don’t get the same feeling in a pristine print of a DVD,” Mr. Kinem said. “With VHS it’s like I’m experiencing an old grind-house movie theater. I would never watch them on a computer.”

Old-timey small-town slow-ism -- check, check, check:

“VHS represents a period when you could walk into a mom-and-pop video store, and what you could rent was limited to what was right in front of you,” Ms. Davis said. “There were these amazing illustrations on the big boxes, and no one had any idea what the movie was. You were taking a gamble. It’s the opposite of instant gratification.”

Nostalgia for manual labour -- check.

“VHS is cumbersome,” said Mr. Husney (who was creative director of Intervision before moving to Drafthouse). “You have to maintain it. It has to fit on a shelf. You may have to dust it off. But you also get to interact with a piece of art on a personal level.”

Thanks to Simon Cott.

Tuesday
Aug232011

On the true true

I asked Meronym if the Abbess spoke true, when she said the Hole World flies round the sun, or if the Men o' Hilo was true sayin' the sun flies round the Hole World.

Abbess is quite correct, answered Meronym.

Then the true true is different to the seemin' true? said I.

Yay, an' it usually is, I mem'ry Meronym sayin', an' that's why true true is presher'n'rarer'n diamonds.

 

David Mitchell, Cloud Atlas

Monday
Jul252011

Amy Winehouse and The Authenticity Trap

Before I could rouse myself to write something on this, Amanda Petrusich has done a bang-up job for Salon. Her central claim is that Winehouse's struggle with addiction gave her the sort of credibility to sing the blues that normally wouldn't be open to a young, white, jewish, girl from London:

Addiction is a fundamentally different kind of hardship, but Winehouse’s life wasn’t charmed. She had credibility, suddenly, and that trumped everything else -- race, circumstance, origin. She made dozens of unforgivable professional and personal mistakes, but no one could accuse her of being full of shit.

Read all of Petrusich's piece, I think it gets it exactly right. The only thing I would add is that I wonder to what extent, if any, Winehouse felt obliged to continue to draw from that well of authenticity. That is, I wonder if Winehouse, like others before her, bought into her self-image as a messed-up singer of the blues, which made it that much harder for her to get clean.

I'm not suggesting she was simply playing a role, or that she killed herself in the name of cred, but there is a powerful looping effect in all of our identities. All identities are social constructs which get their power from being recognized by others. As a result, there is a looping effect in our identity construction, where we internalise the norms that govern our chosen (or assigned) identities. When the norms of a given identity contain a built-in mechanism for both radicalisation and self-destruction (as they do for an identity like "messed-up singer of the blues"), it is not hard to see how it could become literally inescapable.

I made a similar argument in my refereeing of the spat between M.I.A. and Lynne Hirschberg, for Mediaite:

The problem is that M.I.A. herself buys into the authenticity hoax. This drives her to counter the charge that she’s a hypocrite or a sellout by ramping up the “political” dimension of her art and her persona – she needs people to see that for all her money and security, she’s still Maya from the ‘hood. And so we get her recent video for the song “Born Free”, which features what appears to be an American SWAT team hunting down and killing red-headed males. Politically, it’s completely obtuse, but it is pretty much what happens when the need to be seen as “radical” overwhelms all other artistic considerations.

 

Wednesday
Jul132011

Death of a Counterculturalist

Theodore Roszak, the sociologist who coined the term counterculture, has died at 77. His book “The Making of a Counter Culture: Reflections on the Technocratic Society” was extraordinarily influentional. Or should I say, is extraordinarily influential: the book was published in 1969, but it remains the definitive critique of the alienating effects of techno-capitalism, and his proferred solution -- youthful dissent -- is the air that every self-styled political non-conformist breathes.

More than any other book (including No Logo), Roszak's Making of a Counter Culture was the chief foil for the argument that Joe Heath and I advanced in The Rebel Sell. In his last work, Roszak argued that "the idealistic values of the 1960s would inspire millions of baby boomers in their last years"; the sad truth is that he was right. The hippies didn't sell out when they became yuppies, they simply traded their VWs for SUVs. And now that they are heading into retirement, they are looking for authenticity. The hoax, unfortunately, remains the same.

 

 

Friday
Jun242011

Authenticity Watch: The narcissism of indifference

(Picture courtesy of Ryan Davey)

 

1. A very good Q&A about reason and skepticism with philosopher Stephen Law, author of "A Field Guide to Bullshit"

2. New York performance artist Tania Bruguera is spending a year as a poor immigrant, living amongst illegal immigrants in Queen's. Her new-found neighbours aren't sure what to make of her, and Bruguera herself is having trouble fitting in: "After finding her apartment and roommates in January through a flier on the street, she was surprised that the local gym did not offer yoga."

3. The latest in authentic tourism: An outfit in Turkey will let you come and be "Muslim for a month".

4. The narcissism of indifference: The New York Times finds a couple of hyperlocal fanatics who are actually smug about how their ecolunacy is completely pointless and apolitical.

5. China's assualt on our preconceptions about authenticity continues with Hengdian World Studios, aka "Chinawood," which contains, among other things, a full-scale replica of the Forbidden City.

Hengdian has plenty to offer beyond the Forbidden City. There is the Qin dynasty imperial palace that was the backdrop for the movie "Hero." There are 100 authentic Ming dynasty riverside houses shipped in from southern China, and the largest indoor Buddha in China.

6. And then there is this lovely Austrian town, a UNESCO heritage site, that the Chinese are secretly making a complete copy of. Tyler Cowen gets its exactly right: "It’s funny how a town gets insulted when outsiders start taking its kitsch seriously as proper kitsch."

 

 

Tuesday
Jun142011

That light bulb ban? "Of such deals are Tea Parties born"

In Bloomberg this week, Virginia Postrel serves up a typically smart column about the idiocy of what amounts to an effective ban on incadescent lightbulbs in the United States. Her argument is two-pronged: First, she outlines the way a bizarre alliance of green activists and big bulb producers joined forces to convince Congress to ban incandescents:

It was an inside job. Neither ordinary consumers nor even organized interior designers had a say. Lawmakers buried the ban in the 300-plus pages of the 2007 energy bill, and very few talked about it in public. It was crony capitalism with a touch of green.

The result? Consumers got screwed. They are now stuck with a technology, compact fluorescent, that gives inferior light at a higher price, but which has a failure rate not noticeably different from incandescent. But most stupidly, it doesn't even succeed at its intended goal, which is to reduce electricity use in order to reduce pollution and greenhouse gas emissions. How could it? As she points out, the ban provides no incentive at all to reduce these emissions:

A well-designed policy would allow different people to make different tradeoffs among different uses to produce the most happiness (“utility” in econ-speak) for a given amount of power. Maybe I want to burn a lot of incandescent bulbs but dry my clothes outdoors and keep the air conditioner off. Maybe I want to read by warm golden light instead of watching a giant plasma TV.

What matters, from a public policy perspective, isn’t any given choice but the total amount of electricity I use (which is itself only a proxy for the total emissions caused by generating that electricity). If they’re really interested in environmental quality, policy makers shouldn’t care how households get to that total. They should just raise the price of electricity, through taxes or higher rates, to discourage using it.

(My emphasis)

I couldn't agree more. In fact, I did agree entirely, in a column I wrote over four years ago (cripes, has it been that long?) for Maclean's. Like Postrel, I argued that the key is to simply get the price of electricity right, because then it means that what I do with the electricity I purchase is my business alone. If I want to bask in the hothouse glow of incandescent bulbs -- or if I choose to install compact fluorescents but spend the savings on a central air conditioner that I use to keep the house at 15C in the middle of summer -- so what?

If a government believes it is entitled to micromanage the preferences of its citizens with respect to electricity consumption, there is no reason to stop at light bulbs. Why not ban sales of 72-inch plasma screen televisions, or outlaw central air conditioning? Why not legislate limits on the number of hours a day I can spend surfing the Internet, or playing video games? The problem with using state power to implement moral distinctions is not that it's annoying; it is that it's authoritarian, with no obvious non-arbitrary stopping point.

It is hardly surprising that it was Cuba that first introduced such a ban a few years ago; it sent teams of youth into people's homes to switch out the old bulbs for energy-saving ones. As Postrel puts it, "of such deals are Tea Parties born."

 

 

Sunday
Jun052011

Everything sounds better in Italian...

... including my writing:

La frutta che mangiate è tutta biologica? Pensate che la vita sia troppo breve per sorseggiare vini che non siano doc? E per le vacanze alle porte, vi terrete alla larga dalle destinazioni più commerciali, optando per un antico borgo o una fattorialontano da turisti e venditori ambulanti? Se sì, allora benvenuti nel mondo danaroso e competitivo dell’autenticità ostentata, che in molte parti del mondo ormai rappresenta la forma più aggiornata della cara, vecchia corsa all’accaparramento di status symbol esclusivi...

That's from my contribution to the new issue of ITALIC magazine. My deepest thanks to Gaetano Prisciantelli (Twitter @myrthus) for inviting me to contribute. (Attn Italian publishers; Lots more where that came from). 

Thursday
May262011

Goodbye Oprah, and good riddance

Rousseau’s most successful contemporary heir is Oprah Winfrey. Her entire brand is built around a cult of authenticity through therapeutic self-disclosure and promiscuous emotionality.

That's from a column I wrote for Mediaite last year when Kitty Kelly's memoir about Oprah came out. I didn't like Oprah then, I like her less today, and I'm glad she's gone. She's basically a cult-leader who  has had a horrible impact on the publishing industry, helping transform literature into a form of talk therapy while becoming so influential the entire book business is terrified of her. She celebrates "personal authenticity" while serving as an exemplar of the worst forms of ultra-conspicuous shop therapy.  Perhaps worst of all, she went into business with Playboy Bunny-turned anti-vaccine lunatic Jenny McCarthy.

If there is a person who has made more money and become more famous peddling a more perverse ideology to Americans than Oprah, I can't think of who it might be.

Sunday
May222011

How Jay-Z became the black Warren Buffett

Street-cred authenticity and mass-market success are natural antagonists in the corporate world, and very few hip-hop artists could survive wholesale embrace by white suburban adolescents and keep their image intact. But then again, very few hip-hop artists are Jay-Z.

That's the hook to my review of Zack Greenburg's Empire State of Mind, a book about Jay-Z's business philosophy.